In a striking comeback to the Horti Fair 2024, held in Naivasha, Kenya, Corteva Agriscience stood tall, showcasing its bold and innovative solutions for the future of farming. After missing the previous year’s event, Corteva made its mark, capturing the attention of the horticultural industry with its comprehensive portfolio of cutting-edge agricultural solutions. The crowning achievement? Winning the prestigious Best Stand Award, a testament to Corteva’s forward-thinking approach and dedication to shaping the future of sustainable farming.
A Premier Event for the Horticultural Industry
The Horti Fair is the largest and most vibrant horticultural event in Africa, bringing together value chain actors from across the industry to explore new trends, innovations, and business opportunities. Held annually in Naivasha, the event serves as a key platform for knowledge sharing and networking, making it a must-attend occasion for industry leaders and stakeholders.
Corteva’s return to the Horti Fair was highly anticipated, and they did not disappoint. With a bold presence and a renewed focus on innovation, the company positioned itself as an integrated solutions provider, offering a diverse range of tools to address the challenges faced by modern farmers. Their exhibit, themed around ‘One Corteva,’ reflected the company’s holistic approach to agriculture, blending conventional chemical solutions with the latest advancements in biologicals.
Showcasing Innovation: The Future of Farming
At the heart of Corteva’s exhibit was its groundbreaking portfolio of biological solutions, including the highly anticipated BlueN and MYCOUP bio-stimulants. These innovations drew significant interest from attendees, as they represent a crucial shift toward more sustainable farming practices that prioritize environmental health without compromising productivity.
BlueN is a microbial bio-stimulant that helps crops efficiently use nitrogen from the atmosphere, reducing the need for synthetic fertilizers, while MYCOUP enhances root health and improves nutrient uptake. Together, these solutions are emblematic of Corteva’s commitment to providing farmers with the tools they need to meet the demands of modern agriculture—sustainability, productivity, and profitability.
The excitement around Corteva’s booth was palpable, with industry professionals, farmers, and stakeholders eager to learn more about these innovative solutions. Over the course of the two-day event, Corteva’s stand saw a steady stream of visitors, generating valuable conversations, networking opportunities, and business leads.
Networking and Connections: Building the Future Together
The Horti Fair not only provided an opportunity for Corteva to showcase its latest innovations but also to engage directly with the agricultural community. The foot traffic through Corteva’s stand was impressive, with many meaningful interactions that paved the way for future collaborations. The event served as a valuable platform for Corteva Agriscience to forge new connections and strengthen existing partnerships within the industry.
Charles Mutema, Marketing Leader for West, East & South Central Africa at Corteva, shared his thoughts on the company’s success at the event: “Our goal at Horti Fair was to position Corteva as a solutions provider for the future of farming, and I believe we achieved that. The interest in our biologicals portfolio, especially BlueN and MYCOUP, was fantastic, and we’re excited about the new partnerships and business opportunities that will arise from the connections we made.”
Best Stand Award: A Testament to Corteva’s Excellence
The highlight of Corteva’s participation was undoubtedly the Best Stand Award, which recognized the company’s innovative display, engaging presence, and exceptional team effort. The award reflected not only the quality of Corteva’s exhibit but also its leadership in advancing sustainable agriculture. The vibrant design of the stand and the interactive presentations created an immersive experience for visitors, allowing them to engage with Corteva’s solutions in a meaningful way.
The team behind Corteva’s success at the fair, including Francis Karanja, Joan Mbuva, and Simon Kihungu, was instrumental in executing the company’s vision. Their hard work and dedication to showcasing Corteva’s integrated solutions paid off, earning praise from both visitors and the event’s organizers.
Upon receiving the award, Corteva Agriscience expressed its gratitude: “We are thrilled to have been part of the Horti Fair and honored to receive the Best Stand Award. Huge thanks to the team and everyone who visited our stand—we look forward to building on these new connections and continuing to bring forward solutions for sustainable farming.”
Looking Ahead: Driving Sustainable Agriculture
Corteva Agriscience’s presence at the Horti Fair 2024 was a clear indication of the company’s commitment to leading the way in sustainable agriculture. As global challenges around food security, climate change, and resource management continue to grow, Corteva’s integrated solutions—combining conventional chemistry with biological innovations—are essential for creating a resilient and sustainable agricultural future.
The event not only provided a platform for showcasing products but also reaffirmed Corteva’s role as a key player in the global horticulture industry. By promoting solutions that support both environmental and economic sustainability, Corteva is empowering farmers to achieve long-term success while protecting the planet.
Conclusion: A Bold Vision for the Future
Corteva Agriscience’s success at the Horti Fair 2024 is a reflection of its bold vision for the future of farming. The combination of innovation, sustainability, and strategic engagement made their presence stand out, culminating in the well-deserved Best Stand Award. As the agricultural sector continues to evolve, Corteva remains at the forefront, driving progress with solutions that balance productivity with responsibility.
With new connections made, leads generated, and an industry-leading portfolio to offer, Corteva is poised to continue its journey of transforming agriculture for the better—providing solutions for the future of farming and ensuring a brighter, more sustainable future for farmers and consumers alike.
By: Andrew Mathenge
