Kenya Flower Council (KFC), in collaboration with the Import Promotion Desk (IPD), hosted a game-changing Packed-at-Source Training of Trainers workshop on January 15th and 16th, 2025. The two-day event, led by IPD’s external consultant, Lucy Matthewson, aimed to bolster Kenya’s floriculture industry by focusing on value addition and operational efficiency, key pillars for sustaining global competitiveness.
Day 1: Market mastery
The workshop began with an in-depth exploration of global market dynamics, competitive positioning, and evolving trends in floriculture. Participants delved into strategies to position Kenyan flowers as premium offerings in the international market, aligning with emerging buyer demands and fostering stronger industry relationships.
Day 2: Hands-on expertise at the flower hub
Day two transitioned from theory to practice at the Wildfire Farm Flower Hub in Naivasha, where participants witnessed efficient packed-at-source operations. The facility exemplified how streamlined processes can elevate product quality, meet international standards, and drive cost-effectiveness in flower exportation.
A pivotal discussion centered on the economic potential of value addition, underscored by the recent removal of VAT on packed-at-source flowers. This policy shift is expected to enhance Kenya’s export competitiveness by reducing operational costs and leveling the playing field with global producers.
Empowering Kenya’s floriculture industry
Millie Seagon, a notable voice in the industry, highlighted the benefits of value addition: “Adding value to our flowers before they leave the farm ensures a superior product while reducing production costs by eliminating extra handling steps. This strengthens Kenya’s leadership in high-quality flower production.”
This initiative aligns with KFC’s commitment to helping its members navigate global trade dynamics, embrace sustainable practices, and increase the sector’s contribution to Kenya’s economy. By integrating value-added practices and improving efficiency, KFC growers are poised to expand their market share, solidifying Kenya’s position as a leader in floriculture.
With such forward-thinking initiatives, Kenya’s floriculture industry is set to bloom brighter on the global stage.
